Louis Vuitton Moët Hennessy (LVMH)

Client: Business Development, LVMH
Agency: Havas Media
Assets: Video, deck
Role: Creative Director, Designer

For this campaign, we wanted to exude a sophisticated luxury aesthetic to incorporate all LVMH brands. To do this, I replicated the art style where every garment begins: a fashion book’s watercolor illustration and ink on paper. Using Photoshop, Illustrator, After Effects, and the always reliable pen on paper, I digitally recreated the process of how a fashion designer creates an entire look. The finished campaign served as a metaphor for how Havas was going to completely revise and restructure LVMH’s media model from the first sketch to the last stitch.