PUMA

Client: Business Development
Agency: Havas Media Group
Assets: Video, theater, deck
Role: Creative Director, Ideation, Designer

This winning pitch was all about the HYPE. The brief was simple: show PUMA that we were amped about working with their client. We decided that we should show as much of their product as possible throughout our entire building. I suggested that we have a looping slideshow play on all of the monitors in the office set to the new song we had recored specifically for the brand. The video was such a hit the team decided to scrap their original design and have the video influence the look and feel of the entire global campaign.